When you’re running your growing business, taking the time to update your blog and social media pages can seem like an overwhelming task. You know it’s helpful, but how do you find the time to do it well? Here are three tips to get you started:
Know your Audience
The first task is to know who you’re talking to. What kind of people are they? What kind of work do they do? Why would they be interested in your products or services? The more you understand your readers’ background, interests, and challenges, the easier it will be to write for them. Your blog and social media posts should provide value to readers. Knowing who they are is the first step in getting them to read what you write. Continue reading
Your day was going well until you opened up your shipping invoice only to see a hefty “residential fee” tacked on to your final shipment price. You are flabbergasted. How did this happen?! The package you shipped went directly to an accounting office – what an outrageous fee!
This is perhaps one of the most common complaints we receive – and understandably so. If you ship something to an accounting office or to a publisher – or any company for that matter – you don’t think “this is a residence.” But the term “residential” has a specific definition in the shipping world – and it’s important that customers understand what this means and how either avoid – or anticipate and budget for – those additional charges. Continue reading