When you’re running your growing business, taking the time to update your blog and social media pages can seem like an overwhelming task. You know it’s helpful, but how do you find the time to do it well? Here are three tips to get you started:
Know your Audience
The first task is to know who you’re talking to. What kind of people are they? What kind of work do they do? Why would they be interested in your products or services? The more you understand your readers’ background, interests, and challenges, the easier it will be to write for them. Your blog and social media posts should provide value to readers. Knowing who they are is the first step in getting them to read what you write.
Write Helpful Content
Your ultimate online goal might be to drive traffic to your website to sell products and services. Think of blog and social media posts as smaller steps that lead prospective customers to a sale. When you write with the objective of providing valuable information to readers, you build trust. Engagement with your audience increases when you offer content that is relevant to the challenges they face every day. It’s fine to include a “call to action” to invite readers to learn more about your offerings, but be sure to provide useful information first.
Keep at It
Facing the blank page on a regular basis can feel overwhelming, but posting consistently—whether a few times a week or once a week—shows that your business cares about its potential and current customers more than irregular postings. To have a steady stream of topics to choose from, keep a file of ideas. When inspiration hits, write down a few lines and save them until you are ready to write. Also consider sharing current events or news articles about industry trends. Use graphics or photographs to illustrate your posts for visual interest.
Creating fresh and relevant content is a challenge all companies face today. Be realistic in setting a schedule for your posts and don’t be afraid to start writing. Finally, proofread and edit your words before sending them into the world. Helpful and well-written posts become the voice for your company. Offer helpful content and communicate clearly, and your readers may become your most loyal customers.